Completing an undergraduate program in Economics, Ms. Kula received her master’s degree in Visual Arts Communication and Design from Sabancı University. She has been working in the private sector in the field of communications for about 12 years, with expertise in brand strategies. After working as the Strategic Planning Director at DDB Turkey, she joined the founding team of Finansbank Enpara.com, specializing in product/service design and customer experience design. She has served as the General Manager of Tribal WW Istanbul advertising agency for four years. Following her role as General Manager at R/GA Istanbul, she became the founding partner of Primer Brand and Design Consulting. Most recently, Ms. Kula, who is also a member of the Board of the Turkish Advertisers Association, was admitted to the "World Fellows" leadership training for an intensive four-month academic program at Yale University in 2021.